I have subscribed to some email newsletters on various blogs. Usually I have been lured to join these lists by some sort of promise by the author. They promise me free e-books or exclusive content. They promise me something special.
When I unsubscribe, it's because the emails I receive don't deliver the promise. Yes, I got the e-book or the to do -list, but all the following emails only told me when your blog had been updated.
This is what most of these bloggers do with their email campaigns: They use it to inform me when their blog has been updated. I most likely have already liked your page on Facebook, I'm already following you on Twitter and perhaps even subscribed to your blog with a feedreader.
Therefore sending me an email telling you just wrote a new blog post or created a new video feels useless. I don't get anything from it.
The best email newsletters give me something different. They make me feel special, cause I subscribed for the newsletter. I gave you my email address and in return I want something that not everyone gets just by visiting your website.
In order to make me subscribe you need to promise me I will get something else. Something not everyone will get. Something beyond the gift. And then you need to deliver the promise, instead of sending me notices about things I can find out by coming to your site or following you on Twitter.
I’m The Goddess of The Net, The Queen of The Penguins, geek, cat person, dreamer, awesome, always right and quite boring. This is the tasselflower blog about web design, social media, life, marketing and business. Have some tea!
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I'm Mervi Eskelinen (tasselflower), a Digital Craftswoman from Helsinki, Finland, Europe.
All the content is by me published under CC BY-SA 4.0 if not stated otherwise. Please attribute at least by linking back to the original content. Comments are by their respective authors. Formerly known as Tomato Branch. More info...