Why high bounce rate doesn't mean your site is in trouble

November 25, 2013 - 17:20 | 0 replies

Bounce rate is one of those parts of website analytics that is most often misinterpreted. Those who don't understand it tend to think high bounce rate always means a website is in trouble and low means it's doing great. They have no clue how people function and how web works. Additionally bounce rate as a term is...

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10 misconceptions about social media and marketing

November 20, 2013 - 02:59 | 6 replies

1. Social media marketing is free There's no free marketing. Even though many social media platforms are free or enable free usage, marketing with and in social media isn't free. Using different social media platforms effectively for marketing efforts takes time, skill and often other resources. In an organization...

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Feeling like a bear

November 7, 2013 - 19:05 | 1 reply

The winter is coming. Not the Game of Thrones winter, but the real life winter. Around here it means cold and it means dark. It's not quite like in up North, where it will be pitch black until late spring. You must have heard by now about the town in Norway called Rjukan, where huge mirrors where installed to bring...

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Pops 12: Everybody's Talkin' by Harry Nilsson

November 5, 2013 - 18:20 | 2 replies

There are moments when all the fuzz and information gets just way too loud. Those moments may go by fast or they can last for longer times. You feel overwhelmed, hyperactive and tired at the same time and it feels lonely, like no person will understand you. Years back those moments took me over so bad I begun to have...

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Life as viewed by a short person

November 3, 2013 - 18:32 | 6 replies

I'm short. Just a tad over one and a half meter, that's about 5 feet. When I hear tall people complaining about being tall I want to punch them in face. If I wasn't too short to be able to do that, that is. Tall people look so grand and awesome to me. Like some fantastic fairytale creatures. How I wish I had long...

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Blog challenge: 3 things I've always wanted to do

October 31, 2013 - 00:24 | 3 replies

Tonight I'm joining a blog challenge, which I found through my friend and business partner Nina's blog (in Finnish). The challenge has originated from a blog called Etkaisäänymuavarte (in Finnish also). In this challenge I will tell you 3 things I've always (or for a very long time at least) wanted to do. The things...

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Hot Font #15: Kristi

October 29, 2013 - 18:37 | 0 replies

This time the Hot Font is a decorative one. It's called Kristi and comes from our neighbour Estonia. Kristi is handwritten font, written with a basic felt-pen. As it's very decorative and has many subtle details, Kristi works best in big size, for example titles and other short texts. Created by Birgit Pulk Kristi is...

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How to kill your blog with overthinking

October 28, 2013 - 01:36 | 4 replies

If you are a regular in this part of the web you may have noticed a certain decline in amount of blog post here this year and especially through the summer. I have a "good" reason for it besides of a bad one. The "good" one is that I've been busy with Stylebook. Stylebook was launched during spring and ever since I...

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Pops 11: Flashdance... What A Feeling by Irene Cara

October 26, 2013 - 01:39 | 0 replies

"Visualize your way into success!" Oh, yuck! Go home, Paulo Coelho! Although vision boards or writing down where you want to be in next five years may sound silly, I think there's something about it. There's a study that suggest positive fantasies actually make you too relaxed to achieve your goals. My personal...

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Why I won't use the Finnish language translation of your service

October 20, 2013 - 15:51 | 4 replies

One of my biggest projects this year, Stylebook, has a newsletter list on MailChimp. Anyone can subscribe to it through our website. The newsletters, as our service, are in Finnish. And because MailChimp offers Finnish translation for their basic forms and confirmation emails, we've turned that on. We already had...

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Hello, my name is Mervi!

Mervi EmiliaI’m The Goddess of The Net, The Queen of The Penguins, geek, cat person, dreamer, awesome, always right and quite boring. This is the tasselflower blog about web design, social media, life, marketing and business. Have some tea!

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