Awed, confused, surprised.

business

4 things your blog and small business website can't go without -- the tasselflower blog

Are you serious about your blogging or do you want your business site to be effective? Do you want new customers or people to come back to your blog again and again?

While I have been browsing around blogs and business sites I've noticed that sometimes a couple of very simple things have been forgotten. These things are very essential for making sure your blog readers or potential customers can connect with you.

1. Easy contact

This may seem obvious, but I keep seeing lots of blogs and small business sites that lack of an easy way to contact the author/owner. Very often the contact is hidden somewhere, behind a "Work with me" or the link is hidden small in the footer of the site.

If you wish people to contact you for job offers or other business reasons, making contacting easy is extremely important. And even if you just blog for fun it's good for your blog readers to be able to tell you if there's any problems with your blog, commenting it or so. Or if they just want to say hi.

Add a link that says "Contact" to your main navigation. Don't hide it.

On the contact page you have different options. You can add there a simple form, which is the most usual way to do it. I also recommend to think about adding some of these:

  • Your (additional) email address(es)
  • Link to your Twitter feed
  • Link to your Facebook profile/page
  • Link to your Google+ profile/page
  • Links to your other social media profiles
  • Your Skype contact
  • Your other VoIP/IM contacts
  • Other contact information

Obviously there's always the chance of spam and other trolling. That's a thing you just must deal with. Sorry.

2. Social Media links

Another obvious one are the social media links. It's extremely frustrating to go to someone's site and look for the link to their Twitter feed without ever finding it. Believe me, it is.

Add links to your Twitter feed, Facebook page (or profile), Google+ profile, Pinterest and others to be easily found on your blog or small business website.

Place them somewhere near the top of your site so they will be easy to find. That way anyone visiting your site can follow you or like your page.

Don't hide these in sub-pages or way down to the footer.

3. About

Who are you? What is this blog about? Why would I want to work with you?

Add an about page to your (main) navigation. Again, don't hide it behind some obscure title, in the footer or under the "Work with me" section.

When a new visitor enters your blog or your small business site, they are likely to want to know who this person is or what this company is about. Don't make it difficult to find that out.

4. Your photo

Unless you want to be totally anonymous, make sure there's a photo of you on your website.

In case you want to use your site for business reasons or making money in a way or another (including advertisement) you won't want to be anonymous. Why? Cause anonymity may be interpreted as spamminess.

Add the photo on the About page and, if possible, to the sidebar of your blog. Give a face to your words.

Suomeksi (In Finnish): 

Jos olet yhtään tosissasi blogisi suhteen tai haluat yrityksesi sivuston oikeasti toimivan, pidä huoli, että sivustollasi on nämä olennaiset osat: 1. Helppo yhteydenotto, joka löytyy nopeasti päänavigoinnista. 2. Linkit sosiaalisen median profiileihisi, jotka ovat myös helposti ja nopeasti löydettävissä. 3. Info-sivu, jossa kerrot kuka olet ja/tai mistä blogissasi tai yrityksessäsi on kyse. 4. Kuvasi, mieluiten näkyvissä esimerkiksi sivupalkissa, mutta ainakin info-sivulla.

Success defined by 5 successful women -- the tasselflower blog

A while back I wrote how the definition of success can differ very much depending on who you ask. This made me think how people I think are successful might define it.

To find this out I asked a bunch of successful women to give a short definition of what success means for them. Some of the definitions were shorter, some longer. All equally as interesting, thus I didn't feel like cropping or editing them.

It was great fun to find out what Laura Simms, Vicky Lyashenko, Mayi Carles, Jenny Shih and Monica Crowe think about success. Thank you ladies! Now I'd like you to share their thoughts with you as well.

Laura Simms

Success defined by 5 successful women: Laura Simms

"Success can be quiet and humble. It's an inner satisfaction. Does your work matter to you? Do the people and creatures you love return your love? Can you be compassionate towards people you don't understand? I think we know successful people when we're in their presence because there's a sense of wholeness they can't help but radiate."

Laura helps purpose-driven people to find careers that feel like home.

Read more at: Create as Folk
Twitter: @laurasimms

Vicky Lyashenko

Success defined by 5 successful women: Vicky Lyashenko

"We often perceive success as something big - success is compiled of little successful tasks and projects - without them, there is no success. Like 99 cents isn't a dollar without the 1 cent."

Vicky is a visionary consultant to small businesses - empowering and educating owners on ways they can attract loyal customers and clients.

Read more at: Small Business Gal
Twitter: @VickyLyashenko

Mayi Carles

Success defined by 5 successful women: Mayi Carles

"Success, for me, means pursuing your metaphorical star.

You see, I truly believe everyone has their own private star to catch + if they don’t at least make a serious attempt to grab it, something magical will be lost + all you will feel is emptiness.

People can choose to ignore it. They can choose to never seek it + convince themselves that they really never wanted it that bad. Well, they can try, but we all know that’s a load of lizard poo.

That's why success, in my heart, means seeking your wildest dreams + Mount Everests + shiny constellations in spite of being afraid… in spite of the noise… in spite of resistance."

Mayi is an artist, handmade creator and Pocket-size Biz Fairy for you.

Read more at: Heartmade Blog
Twitter: @mayicarles

Jenny Shih

Success defined by 5 successful women: Jenny Shih

"I believe success is very personal, and we must all define it for ourselves. I also believe that our definition of success changes as we move throughout our lives, face new challenges, grow as individuals, and set new plans for the future.

One day success may look like making money. Another day it may look like getting the kids to school on time. And another day success might look like pitching another guest post after you've been turned down 10 times from other websites.

For me, during college, success was merely surviving 4 years without killing myself (literally). During my corporate days, success was learning to be the best manager I possibly could while also not working more than 40 hours a week. When I was training for a marathon, success was simply crossing the finish line.

Today, my success is about balancing my business and my life and taking care of my health challenges. It's serving my clients in the best way possible with the highest of integrity. It's looking at what I want to create and creating it. It's painting a picture of my future and setting myself to make it happen.

Tomorrow, it might be something different. 

Success is about going after what you want even when you're afraid. It's about honoring yourself when you need to rest and pushing yourself when you know it's time to push. It's believing that what you want is possible and then going after it no matter what gets in your way."

Jenny is a coach and consultant for creative, solo entrepreneurs.

Read more at: Jenny Shih
Twitter: @jennyshih

Monica Crowe

Success defined by 5 successful women: Monica Crowe

"Our personal definition of success is an important question, although oftentimes not asked. If you don't know your personal definition of the word, then you'll never get there. You won't feel successful, and you'll always chase it – that elusive state of being.

My definition of success has changed over the years. It used to be the attainment of certain goals. But when you reach a goal, no matter how great, you're always looking to the next one. I've rarely given myself the opportunity to bask in the enjoyment of attainment, because I'm always pushing for more.

So now my personal definition of success is this: deciding how you want to live and then doing it.
I wanted to be an entrepreneur for more than a decade. I worked long hours, in windowless offices, under florescent lighting and craved working from a home office. I imagined bright daylight streaming in and a dog at my feet. I also wanted a flexible lifestyle, to do what I wanted, when I wanted.

Today, I'm the founder of Monica Crowe Media, an online marketing services company. I work from home, with sunlight and the sound of birdsong streaming in. And my ever loyal companion, a Boston Terrier named Lulu, lays at my feet. (She can't stand to not be with me.)

I take walks in the middle of the day to clear my head and stretch my legs. I have the choice to meet with friends, colleagues and clients during weekdays when and where I choose. And I earn a living knowing I've done my best to help my clients market their businesses, so they too can live the way they choose.

Regardless of my goals for the future, I feel happy that I'm living the way I wanted to for so long. By my personal definition, I'm a success. Here's to yours!"

Monica is an Internet marketing specialist, and content writer, who helps businesses get more leads and sales with content writing services and content marketing strategies.

Read more at: Monica Crowe Media
Twitter: @monicacrowe

Of stars, details and the Weekly Wrapup - New Made In Helmikuu -- the tasselflower blog

Last week the tasselflower blog got colorful. I detailed the look with stars and birches to mention some. As I promised then, the star brushes are now available on Etsy. And they are on instant delivery.

This week Made In Helmikuu has a new look that fits the blog. I decided to go with small details, background patterns, grids and vintage images from *The Graphics Fairy LLC*.

The reason why I used all these colors and small details on both the sites is to make them unique, different. I wanted a personal look, something I like and something that tells a story of who I am: A girly nonconformist who loves to create and who has eye for pretty details.

Last week on the tasselflower blog (eg. Weekly Wrapup)

Suomeksi (In Finnish): 

Viime viikolla tämä blogi sai väriä. Yksityiskohtaistin ulkoasua tähdillä ja koivuilla, joitakin juttuja mainitakseni. Kuten silloin lupasin tähti-Photaribrushit ovat nyt tarjolla Etsyssä. Tällä viikolla Made In Helmikuu näyttää samankaltaiselta kuin tämä blogi. Päätin heittää kehiin pieniä yksityiskohtia, taustatekstuureja, ruudukkoja ja vintage kuvia, jotka tarjosi *The Graphics Fairy LLC*. Syy miksi käytin näin paljon värejä ja yksityiskohtia on se, että halusin tehdä jotain uniikkia, erilaista. Halusin persoonallisen ulkoasun, jotakin josta tykkään ja jotakin joka kertoo tarinan siitä kuka olen: Tyttömäinen toisinajattelija, joka tykkää luoda ja jolla on silmää näteille yksityiskohdille.

Instant delivery for digital items on Etsy -- the tasselflower blog

Etsy is finally testing instant delivery (or instant download if you may) for digital items. To be able to add digital items to Etsy, you as a shop owner must join Digital Items team.

After being approved to the team you will get Item type options to all of their Etsy items. The types are Physical item and Digital file.

Instant delivery for digital items on Etsy - Item type -- the tasselflower blog

Once the Digital file option is chosen, you can then upload up to 5 files, each of up to 20 MB of size (all together 100 MB). Hopefully the size or the item count will rise, since some digital paper packs etc. may be bigger than that.

Instant delivery for digital items on Etsy - Add files -- the tasselflower blog

For you as a buyer this means you will get your digital items instantly through Etsy and don't have to wait for the seller to send them to you via email. This discussion on Digital Items team shows how the buyer will experience the instant delivery.

The download page will show the items downloadable as soon as your payment has been confirmed. You will also receive an email when the items are available for you to download. The download page is also available through your Purchases page, the receipt of your order.

At the tasselflower crafts Etsy boutique all the Photoshop brushes, clipart, journaling cards and planners and to do lists plus most of the digital papers/patterns are now available as instant download.

This includes the new Star Doodle Photoshop and GIMP brushes. The brushes are high resolution and made for both commercial and personal use.

Star Doodle Photoshop and GIMP brushes - tasselflower crafts -- the tasselflower blog

Please read the description of the item to see if it's on instant delivery.

Suomeksi (In Finnish): 

Nyt Etsy myyjät voivat lisätä digituotteita suoraan ladattavaksi Etsyyn. Saadakseen tämän toiminnon myyjän on liityttävä Digital Items tiimiin. Kun liittyminen on hyväksytty, jokaiseen tuotteeseen tulee mahdollisuus merkitä se fyysiseksi tuotteeksi tai digitaaliseksi tiedostoksi. Kun digituotevalinta on valittu, myyjä voi lisätä 5 tiedostoa, joiden kunkin koko saa olla enintään 20 MB (yhteensä siis 100 MB). Ostajalle tämä meinaa sitä, että hänen ei tarvitse odottaa myyjän lähettävän tuotteet sähköpostiin. Kun maksu on vahvistettu, tuoteet tulevat ladattavaksi omalle sivulleen. Tämä keskustelu Digital Items tiimissä näyttää millainen tapahtuma tämä on asiakkaalle. tasselflower crafts Etsy boutique sisältää nyt monia välittömässä latauksessa olevia tuotteita, kuten uudet Star Doodle Photoshop ja GIMP siveltimet.

Into the light (Explored)

As you may have noticed from my last post, I'm taking part on #BlogFlash2013. All the bloggers (anyone, you included) are challenged to write one post a day around certain themes during March. But only through weekdays, not weekends.

This got me thinking about blogging and weekends.

I've noticed that weekends are quiet times at many blogs. Especially professional bloggers (those who are blogging for a business or are blogging to make money with it) tend to keep their blogs untouched from Friday night to Monday morning.

Also Google Analytics show that Saturdays and Sundays are the days when people don't really bother to come and visit this blog. Other days of week, including Fridays, lure much more traffic from both searches and referrals.

Why is this?

Many are reading blogs at their work or for their work. They then like to think weekends are free time and reading blogs is part of their work. Even if it isn't really part of their work, reading blogs goes to the category work time, since using computers and Internet is work related task. Only the most entertaining stuff gets attention on Saturdays and Sundays.

Besides there aren't that many good blog posts published around weekends. There are a couple of basic reasons to that.

Bloggers, knowing the readers don't come around during weekends, decide against publishing anything during that time. Unless it's something really really entertaining.

It's not the only reason for bloggers not to publish on Saturdays and Sundays though. The main reason is the same as with those who decide not to read blogs on their free time: They are on a vacation and blogging, whether it brings the bread to their table or not, is (too much) work.

However the content of blogs is not tied to a time or a place. Therefore there's no really such thing as a weekend online.

I am writing and publishing this little rant on Saturday (OH NO!), because I don't believe in the need of honoring these artificial limitations. Quite a rebel. Would you like to join me?

Photo by Brian Smithson under Creative Commons license.

Suomeksi (In Finnish): 

Olen huomannut, että viikonloput ovat blogien hiljaista aikaa. Erityisesti työkseen bloggaavat jättävät bloginsa koskemattomiksi perjantai-illasta maanantaiaamuun. Googlen analytiikan mukaan jengi ei jaksa vaivautua vierailemaan tässä blogissa lauantaisin ja sunnuntaisin. Muut viikonpäivät, perjantai mukaan lukien, houkuttelevat paljon enemmän liikennettä sekä hausta että viittauksista. Miksi näin? Monet blogeja lukevat tekevät sitä töistä tai työkseen. Vaikka blogien lukeminen ei kuuluisikaan heidän työhönsä, se vaatii tietokoneiden ja netin käyttöä, joka on heille lähinnä työhön liittyvä juttu. Tällöin vain kaikkein viihdyttävimmät tapaukset saavat huomiota. Sitäpaitsi viikonloppuna ei ilmesty kovin paljon hyviä bloggauksia. Tähän on pari perussyytä. Bloggaajat tietävät, että lukijoita ei paljon näy viikonloppuisin, joten ei maksa vaivaa myöskään julkaista mitään. Paitsi jos se on sitä jotain tosi viihdyttävää. Pääsyy on kuitenkin sama kuin lukijoillakin: Viikonloppu on lomaa, bloggaaminen ei. Blogien sisältö ei kuitenkaan ole sidottu paikkaan tai aikaan. Siksi viikonloppuja verkossa ei ole olemassa. Julkaisen tämän lauantaina (VOI EI!), koska en usko, että minun tarvitsee noudattaa näitä keinotekoisia rajoituksia. Tosi kapinallinen. Haluaisitko tulla mukaan?

Money

This is a basics of marketing series aimed for small businesses and self employed individuals. Please comment below, share this and tell your businessy friends to join in as well!

It can cost a lot or it can cost a little. However without marketing there will be no customers and sales.

There's no such thing as free marketing. Even if you do it yourself it costs you time and usually money.

As you need to find the time for marketing, you need to find and spend other resources too.

Advertisement costs, but so can cost other marketing efforts too. Website hosting and the domain (for instance http://helmikuu.net) aren't free. Business cards and other print materials have price tags as well as the tools and materials you'll need for designing them.

Sometimes you will need help with your marketing efforts. If you don't know how to make an attractive website, you will need to pay someone to make it. You might need someone to create you a logo, business cards and so forth.

To make sure your marketing is effective and doesn't send you to bankruptcy, you will need to set a budget. Keep in mind: The lower your budget is, the less high profile marketing you can do.

What you need to do is to find out what you need the money for. Count how much they would cost and see how much you could spend. Set the budget accordingly.

Photo by PT Money under Creative Commons license.

Suomeksi (In Finnish): 

Se voi maksaa paljon tai se voi maksaa vähän. Kuitenkaan ilman markkinointia ei ole asiakkaita tai myyntiä. Sellaista ei olekaan kuin ilmainen markkinointi. Vaikka tekisit sen itse, se maksaa sinulle aikaa ja yleensä rahaa. Kuten on tarpeen löytää aikaa markkinoinnille, sille on löydettävä myös muita resursseja. Mainostamisen lisäksi muut markkinointitoimenpiteet maksavat. Verkkosivut, käyntikortit ja tietenkin niiden kaikkien tekemiseen vaadittavat työkalut ja materiaalit. Joskus tarvitset apua markkinointiin. Pitääksesi huolen, että markkinoinnista on hyöytä ja ettet joudu sen takia konkurssiin, sinun on asetettava sille budjetti. Pidä mielessä, että mitä alhaisempi budjettisi on, sitä vähemmän korkean profiilin markkinointia voit tehdä. Laske mihin ja kuinka paljon tarvitset ja voit käyttää rahaa ja aseta budjetti sen mukaan.

Airplane Flight Wing flying to Travel on Vacation

When you are self employed, freelancer or a small business owner, one of the reasons you are doing it is most likely the freedom it gives. You can set the times you work. Or at least that's the idea.

However, especially when you aren't really getting rich and famous (or at least rich) with your work, or you have a family to support, you might fall into the usual self employed pit.

Most self employed people think they must work all the time. Or that they must work when there's work available. The problem isn't just the self employed themselves, also other's (customers etc.) expect us to work whenever they happen to need us.

This way you'll never have any breaks from your work. Even if you don't work all the time and work only when there's work available, you won't be having vacations during the hiatus.

As you work when there's work available you will be on a wait when there's no work. You will be always ready to work, which means you'll never relax and have a break.

Working like this isn't making us any more productive. Quite the opposite. It burns us down faster.

No human being can be working or on an alert every hour, every day.

Therefore it's important for all of us that us self employed folks stop working all the time or when there's work available. And our customers and others must learn not to expect us to work whenever.

If you are self employed, freelancer or a small business owner you must start to take that freedom.

Set yourself times when you are available and voice them out to your customers. Try not to fall into the pit of taking the jobs outside your "available time".

Photo by epSos.de under Creative Commons license.

3 replies | January 3, 2013 - 02:24 |

Twitter Tuesday: A couple of words about Twitter headers -- the tasselflower blog

Twitter launched it's new profile design earlier this fall and now the new design is on for everyone. The design comes with header or cover images, on the top of each profile page.

The header image is good for branding purposes, but it also works if you want to show your personal interests or skills. There's more, read all »

Head in Hands

While lots of brands and businesses are using Twitter for marketing, customer service and more, many of them are also making lots of bigger and smaller mistakes. Here are five of the most common mistakes I've witnessed of using Twitter for business and marketing purposes.

  1. Not using Twitter - Many businesses are still either not using Twitter at all or using it only very little. The success on Twitter has to do with your (or your brands/business') own activity. Without any or with very little activity there's no success. If you need to be convinced for using Twitter, check out these three reasons for using Twitter.
  2. Using too many hashtags - I've said it before and I'll say it again: Too many hashtags is a sure way to seem like a total tool. While many marketing and social media "experts" tell you to use hashtags actively, they forget to say that overdoing them is a terrible mistake. Instead of overdoing it with hashtags, use them wisely and moderately in the end the Tweet. Write full real sentences, not hashtag infested marketing language.
  3. Not being human - Often brands use their logos as profile pictures and don't tell who is the person behind the Tweets. They don't appear as human, but more likely as cold spam accounts. If nothing else, at least make sure to tell who are the people writing the Tweets. Especially if the account is managed by several different people, identifying individual Tweeters is essential.
  4. Not replying or following - Often brands and businesses decide not to reply to Tweets or not to follow anyone (back) on Twitter. That's a huge mistake. Not replying to Tweets and not following anyone is a great way to show that you have no interest in anyone but yourself (or your brand). I don't mean having to follow everyone back, but choosing perhaps some of the most active followers and giving them the courtesy of following back. It makes them feel special. And what comes to replying to Tweets: Of course you do it. In a polite and nice way. Like answering the office phone when it rings.
  5. Marketing too much - The main mistake brands and businesses do on Twitter is they market themselves too much. When they share links they share them only when they have to do straight with their own brand. Nothing else is ever shared, but their own brand related content. That's a big mistake, because being flooded under your infinite marketing is something everyone hates.

Photo by Alex Proimos under Creative Commons license.

Suomeksi (In Finnish): 

Tässä viisi yleisimmistä virheistä, joita yritykset ja brändit tekevät Twitterissä. Ei käytä Twitteriä - Oma aktiivisuus on tärkeää. Jos tili puuttuu kokonaan tai sitä käytetään harvoin, menestystä ei tule. Täältä löydät muutamia syitä Twitterin käyttöön. Liikaa hashtageja - Olen sanonut sen ennenkin, ja sanon uudestaan: Liika on liikaa. Käytä mieluummin kokonaisia lauseita kuin hashtageilla pullistelevia markkinointiläpinöitä. Epäinhimillisyys - Usein brändit ja yritykset pitävät huolen, etteivät vaikuta inhimillisiltä. Lopputuloksena on spämmiltä haiskahtavaa, kylmää touhua. Ainakin kerro, kuka on viestien takana. Ei vastauksia tai seuraamista - Jos et vastaa Twitterissä kenellekään, etkä seuraa ketään, näytät varmasti itserakkaalta. Pakko ei ole seurata kaikkia takaisin, mutta saada valikoidut ja aktiivisimmat tuntemaan itsensä tärkeiksi. Ja vastaamatta jättäminen on kuin ei vastaisi toimiston puhelimeen silloin kun se soi. Liikaa markkinointia - Yleisin virhe, jonka brändit ja yritykset tekevät Twitterissä on, että ne markkinoivat omia juttujaan ihan liikaa. Kun ne jakavat linkkejä, ne jakavat vain omaan brändiin liittyviä juttuja. Kukaan ei halua tulla hukutetuksi loputtomaan markkinointivirtaasi.

Build it, promote it and they will come -- the tasselflower blog

It's been now a week since I opened my Etsy shop, tasselflower crafts. I have digital goods for sale and I constantly add new items for sale. The shop includes Photoshop (and GIMP) brushes, pattern/digital paper packs, blog headers, Etsy shop packs, logos and then some.

What I've noticed again during this week is that your own activity is a big part of getting traffic (and eventually sales) on Etsy. Or any other platform.

Build it and they will come sounds good. No work. No stress. In most cases it doesn't really work that way.

Whether it's an item you have for sale or a blog post you wrote and published, it's not going to be found unless you tell the world it's out there. It can be good, great, amazing, awesome, sparkly, but it doesn't matter as long as no person knows it exists. At least it doesn't matter from the sales or traffic point of view.

Build it, promote it and they will come. Sounds more like it.

Speaking of building and promoting it: All the elements used to create the picture above are available at tasselflower crafts on Etsy. Except for the font, of course. That's Amatic SC Bold by Vernon Adams. Click the image to see it bigger.

Last week on the tasselflower blog (eg. Weekly Wrapup)

Suomeksi (In Finnish): 

Avasin viikko sitten Etsy kauppani, nimeltä tasselflower crafts. Myyn siellä erilaisia digituotteita. Jälleen olen päässyt huomaamaan, että oma aktiivisuus on iso tekijä siinä, että saa liikennettä (ja lopulta myyntiä) Etsyssä tai millä tahansa muulla alustalla. Pelkkä kaupan tai blogin tai muun vastaavan pystyyn pykääminen ei riitä. Vaikka sisältö tai tuotteet olisivat kuinka hyviä, jos kukaan ei tiedä että ne ovat olemassa, ei niitä kukaan koskaan näe, lue, osta, koe tai edes tiedä haluavansa. Yllä myös tiivistettynä viime viikon tapahtumat the tasselflower blogissa.

Hello, my name is Mervi!

I’m a Digital Craftswoman, geek, cat person, dreamer, awesome, always right and quite boring. This is the tasselflower blog about web design, social media, life, marketing and business. Have some tea!

Mervi Emilia

tasselflower crafts

tasselflower crafts on Etsy - Digital design for personal and commercial use

Society6 - Art prints, iPhone cases, bags, hoodies, t-shirts...

Instagram photos as canvases and prints - Instacanv.as

Made In Helmikuu - With a homespun twist

Free calendar

Yearly archives

tasselflower crafts on Etsy