Awed, confused, surprised.

personal branding

4 things your blog and small business website can't go without -- the tasselflower blog

Are you serious about your blogging or do you want your business site to be effective? Do you want new customers or people to come back to your blog again and again?

While I have been browsing around blogs and business sites I've noticed that sometimes a couple of very simple things have been forgotten. These things are very essential for making sure your blog readers or potential customers can connect with you.

1. Easy contact

This may seem obvious, but I keep seeing lots of blogs and small business sites that lack of an easy way to contact the author/owner. Very often the contact is hidden somewhere, behind a "Work with me" or the link is hidden small in the footer of the site.

If you wish people to contact you for job offers or other business reasons, making contacting easy is extremely important. And even if you just blog for fun it's good for your blog readers to be able to tell you if there's any problems with your blog, commenting it or so. Or if they just want to say hi.

Add a link that says "Contact" to your main navigation. Don't hide it.

On the contact page you have different options. You can add there a simple form, which is the most usual way to do it. I also recommend to think about adding some of these:

  • Your (additional) email address(es)
  • Link to your Twitter feed
  • Link to your Facebook profile/page
  • Link to your Google+ profile/page
  • Links to your other social media profiles
  • Your Skype contact
  • Your other VoIP/IM contacts
  • Other contact information

Obviously there's always the chance of spam and other trolling. That's a thing you just must deal with. Sorry.

2. Social Media links

Another obvious one are the social media links. It's extremely frustrating to go to someone's site and look for the link to their Twitter feed without ever finding it. Believe me, it is.

Add links to your Twitter feed, Facebook page (or profile), Google+ profile, Pinterest and others to be easily found on your blog or small business website.

Place them somewhere near the top of your site so they will be easy to find. That way anyone visiting your site can follow you or like your page.

Don't hide these in sub-pages or way down to the footer.

3. About

Who are you? What is this blog about? Why would I want to work with you?

Add an about page to your (main) navigation. Again, don't hide it behind some obscure title, in the footer or under the "Work with me" section.

When a new visitor enters your blog or your small business site, they are likely to want to know who this person is or what this company is about. Don't make it difficult to find that out.

4. Your photo

Unless you want to be totally anonymous, make sure there's a photo of you on your website.

In case you want to use your site for business reasons or making money in a way or another (including advertisement) you won't want to be anonymous. Why? Cause anonymity may be interpreted as spamminess.

Add the photo on the About page and, if possible, to the sidebar of your blog. Give a face to your words.

Suomeksi (In Finnish): 

Jos olet yhtään tosissasi blogisi suhteen tai haluat yrityksesi sivuston oikeasti toimivan, pidä huoli, että sivustollasi on nämä olennaiset osat: 1. Helppo yhteydenotto, joka löytyy nopeasti päänavigoinnista. 2. Linkit sosiaalisen median profiileihisi, jotka ovat myös helposti ja nopeasti löydettävissä. 3. Info-sivu, jossa kerrot kuka olet ja/tai mistä blogissasi tai yrityksessäsi on kyse. 4. Kuvasi, mieluiten näkyvissä esimerkiksi sivupalkissa, mutta ainakin info-sivulla.

Success defined by 5 successful women -- the tasselflower blog

A while back I wrote how the definition of success can differ very much depending on who you ask. This made me think how people I think are successful might define it.

To find this out I asked a bunch of successful women to give a short definition of what success means for them. Some of the definitions were shorter, some longer. All equally as interesting, thus I didn't feel like cropping or editing them.

It was great fun to find out what Laura Simms, Vicky Lyashenko, Mayi Carles, Jenny Shih and Monica Crowe think about success. Thank you ladies! Now I'd like you to share their thoughts with you as well.

Laura Simms

Success defined by 5 successful women: Laura Simms

"Success can be quiet and humble. It's an inner satisfaction. Does your work matter to you? Do the people and creatures you love return your love? Can you be compassionate towards people you don't understand? I think we know successful people when we're in their presence because there's a sense of wholeness they can't help but radiate."

Laura helps purpose-driven people to find careers that feel like home.

Read more at: Create as Folk
Twitter: @laurasimms

Vicky Lyashenko

Success defined by 5 successful women: Vicky Lyashenko

"We often perceive success as something big - success is compiled of little successful tasks and projects - without them, there is no success. Like 99 cents isn't a dollar without the 1 cent."

Vicky is a visionary consultant to small businesses - empowering and educating owners on ways they can attract loyal customers and clients.

Read more at: Small Business Gal
Twitter: @VickyLyashenko

Mayi Carles

Success defined by 5 successful women: Mayi Carles

"Success, for me, means pursuing your metaphorical star.

You see, I truly believe everyone has their own private star to catch + if they don’t at least make a serious attempt to grab it, something magical will be lost + all you will feel is emptiness.

People can choose to ignore it. They can choose to never seek it + convince themselves that they really never wanted it that bad. Well, they can try, but we all know that’s a load of lizard poo.

That's why success, in my heart, means seeking your wildest dreams + Mount Everests + shiny constellations in spite of being afraid… in spite of the noise… in spite of resistance."

Mayi is an artist, handmade creator and Pocket-size Biz Fairy for you.

Read more at: Heartmade Blog
Twitter: @mayicarles

Jenny Shih

Success defined by 5 successful women: Jenny Shih

"I believe success is very personal, and we must all define it for ourselves. I also believe that our definition of success changes as we move throughout our lives, face new challenges, grow as individuals, and set new plans for the future.

One day success may look like making money. Another day it may look like getting the kids to school on time. And another day success might look like pitching another guest post after you've been turned down 10 times from other websites.

For me, during college, success was merely surviving 4 years without killing myself (literally). During my corporate days, success was learning to be the best manager I possibly could while also not working more than 40 hours a week. When I was training for a marathon, success was simply crossing the finish line.

Today, my success is about balancing my business and my life and taking care of my health challenges. It's serving my clients in the best way possible with the highest of integrity. It's looking at what I want to create and creating it. It's painting a picture of my future and setting myself to make it happen.

Tomorrow, it might be something different. 

Success is about going after what you want even when you're afraid. It's about honoring yourself when you need to rest and pushing yourself when you know it's time to push. It's believing that what you want is possible and then going after it no matter what gets in your way."

Jenny is a coach and consultant for creative, solo entrepreneurs.

Read more at: Jenny Shih
Twitter: @jennyshih

Monica Crowe

Success defined by 5 successful women: Monica Crowe

"Our personal definition of success is an important question, although oftentimes not asked. If you don't know your personal definition of the word, then you'll never get there. You won't feel successful, and you'll always chase it – that elusive state of being.

My definition of success has changed over the years. It used to be the attainment of certain goals. But when you reach a goal, no matter how great, you're always looking to the next one. I've rarely given myself the opportunity to bask in the enjoyment of attainment, because I'm always pushing for more.

So now my personal definition of success is this: deciding how you want to live and then doing it.
I wanted to be an entrepreneur for more than a decade. I worked long hours, in windowless offices, under florescent lighting and craved working from a home office. I imagined bright daylight streaming in and a dog at my feet. I also wanted a flexible lifestyle, to do what I wanted, when I wanted.

Today, I'm the founder of Monica Crowe Media, an online marketing services company. I work from home, with sunlight and the sound of birdsong streaming in. And my ever loyal companion, a Boston Terrier named Lulu, lays at my feet. (She can't stand to not be with me.)

I take walks in the middle of the day to clear my head and stretch my legs. I have the choice to meet with friends, colleagues and clients during weekdays when and where I choose. And I earn a living knowing I've done my best to help my clients market their businesses, so they too can live the way they choose.

Regardless of my goals for the future, I feel happy that I'm living the way I wanted to for so long. By my personal definition, I'm a success. Here's to yours!"

Monica is an Internet marketing specialist, and content writer, who helps businesses get more leads and sales with content writing services and content marketing strategies.

Read more at: Monica Crowe Media
Twitter: @monicacrowe

My Messy Moleskine

Is your blog built for success or does it fail terribly?

Sure there's always someone who thinks your blog is awful, for a reason or another. Often the reasons are very subjective and you can discard them.

However your blog may also fail in more general ways. When it does, the readers will scatter before you notice. If any of the following apply to your blog you need to fix it. Right now.

The blog looks bad and is hard to use

The design of your blog may seem like a minor detail of it. I mean, content is the king, the queen and everything in between.

The content, king, queen or what ever, is nothing if your blog is difficult to read and looks overall awful. As great as the content might be, the way it's presented can trump the greatness.

It's easy to make your blog more attractive. Remember to think also how the advertisement is presented. Does it really look good?

Centered text, horrible fonts, terrible use of colors and not using paragraphs will drown your awesome content. Make your blog more readable and your content will do the rest.

Need help? Ask me!

Commenting is difficult

If your blog has commenting option, make sure it is easy for me to make comments. I get it, spam is a problem and that's why commenting your blog is like trying to get into a very exclusive club. Unfortunately it prevents valid comments as well.

For instance captchas might be a way to stop spam, but us "regular" human beings also find them difficult to read. So please, get rid of them.

Log out from the administration of your blog and try how commenting works. Remember: If your commenting system forces a person to sign in and log in, it's always too much work for a little comment. So no. Don't make us do that. (Blogger blogs are infamous for forcing to be logged in someplace to make the comment.)

Instead of making it unnecessarily difficult, let your readers easily connect with you.

The blog lacks personality

So you have heard from all the experts how to be a successful blogger. That you mustn't talk about yourself and you must provide information. And all of that bs.

Make sure your blog has lots of personality. It's the only way for you to stand up from the masses of bloggers.

Tell about yourself, write posts that include things about YOU. Provide entertainment.

Use your own way to present things, don't copy the style of someone popular. If your thing is to write long posts, do that. If short blog posts are your thing, great!

Of course, remember to add the "about me" section to the blog, including to that ad riddled sidebar of yours.

Photo by Alexandre Dulaunoy under Creative Commons license.

Bubbles

What does Justin Bieber, Grumpy Cat and fashion blogs have in common? Yes, many things, but one most of all: They all provide entertainment.

Usually the so called social media experts and content marketing professionals keep repeating: "If you want to succeed, provide information. If you want to succeed, provide help. If you want to succeed, provide something useful." It might be the case sometimes, yet it's also very much untrue.

The real way to gain loads of Twitter followers, get people to like your page on Facebook and keep them coming to your blog is through entertainment.

Being very productive and busy all the time is overly admirable these days. More useful you seem to be, the better person you are.

Therefore everyone likes to explain they read blogs for (work related) information or use Pinterest because it's useful for their business. And that's why the "experts" tell you to make informative and helpful YouTube videos.

Funny thing is that if you check the Most Popular videos on YouTube, you'll notice that most (if not all) of them are more entertaining than informative.

Let's get back to fashion blogs. Fashion, design and other similar category blogs are very popular these days. Not only popular for the bloggers, but also for readers.

These blogs may provide certain amount of information and help. For most people who don't constantly need information on fashion or design they provide something else: Pretty pictures and easy to read content. Entertainment in short.

Being entertaining doesn't mean useless. For instance learning through play isn't just for children. Providing the information and help in entertaining way makes it easier to digest.

Information, help and being useful is good. Presenting it in an entertaining way is awesome. [Tweet this quote]

Photo by Jeff Kubina under Creative Commons license.

Of stars, details and the Weekly Wrapup - New Made In Helmikuu -- the tasselflower blog

Last week the tasselflower blog got colorful. I detailed the look with stars and birches to mention some. As I promised then, the star brushes are now available on Etsy. And they are on instant delivery.

This week Made In Helmikuu has a new look that fits the blog. I decided to go with small details, background patterns, grids and vintage images from *The Graphics Fairy LLC*.

The reason why I used all these colors and small details on both the sites is to make them unique, different. I wanted a personal look, something I like and something that tells a story of who I am: A girly nonconformist who loves to create and who has eye for pretty details.

Last week on the tasselflower blog (eg. Weekly Wrapup)

Suomeksi (In Finnish): 

Viime viikolla tämä blogi sai väriä. Yksityiskohtaistin ulkoasua tähdillä ja koivuilla, joitakin juttuja mainitakseni. Kuten silloin lupasin tähti-Photaribrushit ovat nyt tarjolla Etsyssä. Tällä viikolla Made In Helmikuu näyttää samankaltaiselta kuin tämä blogi. Päätin heittää kehiin pieniä yksityiskohtia, taustatekstuureja, ruudukkoja ja vintage kuvia, jotka tarjosi *The Graphics Fairy LLC*. Syy miksi käytin näin paljon värejä ja yksityiskohtia on se, että halusin tehdä jotain uniikkia, erilaista. Halusin persoonallisen ulkoasun, jotakin josta tykkään ja jotakin joka kertoo tarinan siitä kuka olen: Tyttömäinen toisinajattelija, joka tykkää luoda ja jolla on silmää näteille yksityiskohdille.

Into the light (Explored)

As you may have noticed from my last post, I'm taking part on #BlogFlash2013. All the bloggers (anyone, you included) are challenged to write one post a day around certain themes during March. But only through weekdays, not weekends.

This got me thinking about blogging and weekends.

I've noticed that weekends are quiet times at many blogs. Especially professional bloggers (those who are blogging for a business or are blogging to make money with it) tend to keep their blogs untouched from Friday night to Monday morning.

Also Google Analytics show that Saturdays and Sundays are the days when people don't really bother to come and visit this blog. Other days of week, including Fridays, lure much more traffic from both searches and referrals.

Why is this?

Many are reading blogs at their work or for their work. They then like to think weekends are free time and reading blogs is part of their work. Even if it isn't really part of their work, reading blogs goes to the category work time, since using computers and Internet is work related task. Only the most entertaining stuff gets attention on Saturdays and Sundays.

Besides there aren't that many good blog posts published around weekends. There are a couple of basic reasons to that.

Bloggers, knowing the readers don't come around during weekends, decide against publishing anything during that time. Unless it's something really really entertaining.

It's not the only reason for bloggers not to publish on Saturdays and Sundays though. The main reason is the same as with those who decide not to read blogs on their free time: They are on a vacation and blogging, whether it brings the bread to their table or not, is (too much) work.

However the content of blogs is not tied to a time or a place. Therefore there's no really such thing as a weekend online.

I am writing and publishing this little rant on Saturday (OH NO!), because I don't believe in the need of honoring these artificial limitations. Quite a rebel. Would you like to join me?

Photo by Brian Smithson under Creative Commons license.

Suomeksi (In Finnish): 

Olen huomannut, että viikonloput ovat blogien hiljaista aikaa. Erityisesti työkseen bloggaavat jättävät bloginsa koskemattomiksi perjantai-illasta maanantaiaamuun. Googlen analytiikan mukaan jengi ei jaksa vaivautua vierailemaan tässä blogissa lauantaisin ja sunnuntaisin. Muut viikonpäivät, perjantai mukaan lukien, houkuttelevat paljon enemmän liikennettä sekä hausta että viittauksista. Miksi näin? Monet blogeja lukevat tekevät sitä töistä tai työkseen. Vaikka blogien lukeminen ei kuuluisikaan heidän työhönsä, se vaatii tietokoneiden ja netin käyttöä, joka on heille lähinnä työhön liittyvä juttu. Tällöin vain kaikkein viihdyttävimmät tapaukset saavat huomiota. Sitäpaitsi viikonloppuna ei ilmesty kovin paljon hyviä bloggauksia. Tähän on pari perussyytä. Bloggaajat tietävät, että lukijoita ei paljon näy viikonloppuisin, joten ei maksa vaivaa myöskään julkaista mitään. Paitsi jos se on sitä jotain tosi viihdyttävää. Pääsyy on kuitenkin sama kuin lukijoillakin: Viikonloppu on lomaa, bloggaaminen ei. Blogien sisältö ei kuitenkaan ole sidottu paikkaan tai aikaan. Siksi viikonloppuja verkossa ei ole olemassa. Julkaisen tämän lauantaina (VOI EI!), koska en usko, että minun tarvitsee noudattaa näitä keinotekoisia rajoituksia. Tosi kapinallinen. Haluaisitko tulla mukaan?

Money

This is a basics of marketing series aimed for small businesses and self employed individuals. Please comment below, share this and tell your businessy friends to join in as well!

It can cost a lot or it can cost a little. However without marketing there will be no customers and sales.

There's no such thing as free marketing. Even if you do it yourself it costs you time and usually money.

As you need to find the time for marketing, you need to find and spend other resources too.

Advertisement costs, but so can cost other marketing efforts too. Website hosting and the domain (for instance http://helmikuu.net) aren't free. Business cards and other print materials have price tags as well as the tools and materials you'll need for designing them.

Sometimes you will need help with your marketing efforts. If you don't know how to make an attractive website, you will need to pay someone to make it. You might need someone to create you a logo, business cards and so forth.

To make sure your marketing is effective and doesn't send you to bankruptcy, you will need to set a budget. Keep in mind: The lower your budget is, the less high profile marketing you can do.

What you need to do is to find out what you need the money for. Count how much they would cost and see how much you could spend. Set the budget accordingly.

Photo by PT Money under Creative Commons license.

Suomeksi (In Finnish): 

Se voi maksaa paljon tai se voi maksaa vähän. Kuitenkaan ilman markkinointia ei ole asiakkaita tai myyntiä. Sellaista ei olekaan kuin ilmainen markkinointi. Vaikka tekisit sen itse, se maksaa sinulle aikaa ja yleensä rahaa. Kuten on tarpeen löytää aikaa markkinoinnille, sille on löydettävä myös muita resursseja. Mainostamisen lisäksi muut markkinointitoimenpiteet maksavat. Verkkosivut, käyntikortit ja tietenkin niiden kaikkien tekemiseen vaadittavat työkalut ja materiaalit. Joskus tarvitset apua markkinointiin. Pitääksesi huolen, että markkinoinnista on hyöytä ja ettet joudu sen takia konkurssiin, sinun on asetettava sille budjetti. Pidä mielessä, että mitä alhaisempi budjettisi on, sitä vähemmän korkean profiilin markkinointia voit tehdä. Laske mihin ja kuinka paljon tarvitset ja voit käyttää rahaa ja aseta budjetti sen mukaan.

My Heart Is Hers

When you ask how to get folks to share your blog posts, ReTweet your Tweets, pin your pics and so forth, you are asking the wrong question. It's not about how, it's about why.

What you really need to ask is why would someone share, Tweet or pin this. In most cases there's a simple answer to that.

As awful as it sounds it's the truth: The foremost reason for people to share things on social media is selfishness. Give some, get some.

That means sharing is actually very often wanting something. Below is listed a couple of things people want when they share.

Attention

The first reason for everyone to share any content, blog, Tweet, answer questions on Quora or what ever we are doing online is to get noticed. Get attention, show off and get validation.

Sharing is a way to get that attention. You don't get only the attention from those who you share with, but also from the person whose content you shared. And all the attention is good.

Perks

In some cases sharing can lead to stuff. I mean those occasions when the sharer gets things, perks, sales and such for sharing something.

Sharing may be part of a giveaway or a contest. Or it's one of those things where you can "buy" something by Tweeting about it.

Recognition of expertise

Us humans have a strange affection: Wanting to be "someone". Internet provides a great way to show skills and get recognition of some sort.

Sharing content on social media has begun a way to show your expertise on certain subjects. If you are a marketer, you might share marketing related articles. In the case you are a selfmade handcrafted Etsy seller, you are likely to share content about handmade stuff and making sales on Etsy.

Sharing content by others is a way to say: "This is my domain. Look, I read stuff about this subject. Therefore I must know something about it too."

How to utilize this?

When you want your content to be shared, you need to think what the person sharing gets from it. Do they get attention, and if so, who's attention are they getting? Do they get stuff, participate on a competition or have a chance of getting something later? Do they get recognition of their expertise?

Find what makes it profitable for the person sharing your content. As stated above it's often something else than what money can buy.

Photo by Sean McGrath under Creative Commons license.

Suomeksi (In Finnish): 

Jos kysyt miten saat jengin jakamaan bloggauksiasi, Twitter viestejäsi, Pinterest kuvia ja niin edelleen, kysymyksesi on ihan väärä. Kyse ei ole siitä miten, vaan miksi. Miksi joku jakaisi juuri tämän jutun? Useinmiten vastaus on yksinkertainen. Todennäköisin syy jakamiseen sosiaalisessa mediassa on kaikessa kurjuudessaan itsekkyys. Usein kyse on siitä, että jakaja haluaa jotakin. Oli se sitten huomion hakemista, tavaraa tai henkilökohtaisen asiantuntijuuden tunnistamista, kyse on siitä, millaista hyötyä sisältösi jakamisesta saa. Mikä tekee sisältösi jakamisesta tuottoisaa sen jakajalle? Kuten saatat huomata listaamistani asioista, useinkaan ei ole kyse konkreettisesta tai rahallisesta tuotosta.

burned

This is a basics of marketing series aimed for small businesses and self employed individuals. Please comment below, share this and ask your friends to join in as well!

Especially now that everything is so viral, it probably seems like your brand is forgotten completely. Nothing gets shared and liked, nobody comes to your website and you don't create the sales you need.

That might be so. If you don't already have a huge bunch of fans and if your friends and family members don't care that much, no-one else is going to help you with your marketing. Not at this moment.

Promoting yourself or your own stuff might feel a bit cheap thing to do. "Look at this cool thing I did! Please pay attention to me!" So needy.

The thing is that if you aren't doing it yourself, no-one else will either. First of all they won't ever hear about your brand, if you aren't going to bring it forth. Second of all they won't ever think you need or want them to talk about your brand, if you aren't willing to talk about it yourself.

It's YOUR brand. If you aren't willing to promote your brand, then who is? [Tweet this quote]

Photo by me. Available as art prints, canvases, cards and iPhone cases on Society6.

Suomeksi (In Finnish): 

Varsinkin nyt kun kaikki on niin tosi viraalia, saattaa vaikuttaa siltä, että brändisi on unohdettu tyystin. Mitään ei jaeta ja tykätä, kukaan ei tule saitillesi, etkä saa aikaan sitä myyntiä, mitä tarvitset. Saattaa olla niin. Jos sinulla ei ole jo isoa fanikantaa ja jos kaverisi ja perheenjäsenesi eivät välitä, kukaan muu ei auta markkinoinnissasi. Ei ainakaan just nyt. Itsesi tai omien juttujesi mainostaminen voi tuntua vähän köyhältä hommalta. Mutta jos et tee sitä itse, ei kukaan muukaan sitä tee. Ensinnäkään muut eivät koskaan kuulekaan brändistäsi, jos et itse sitä tuo esiin. Toisekseen eivät he koskaan siitä puhu, jos et itsekään ole valmis siitä puhumaan. Kyse on SINUN brändistäsi. Kuka sitä mainostaa, jos et sinä itse?

Poesia

I was waiting for a tram with this guy I've been working with lately. The sun was shining, but since it's autumn the weather was rather nippy. I was shivering and he said I'd need more clothes. "Or more body fat", I answered laconically. He didn't agree and said some people just get easier cold and some keep warm in any weather. I made a remark of how I don't think I've got much blood circulating my extremity and how I always have cold hands.

Reminded by this I told a story, which went something like this: A young nurse was working in an hospital where an old and grumpy man had just died. As everyone was pretty sure he was gone, the young nurse leaned in to take his pulse for the very last time. To show the relatives he had really passed away and that everyone was sure about this. At the moment the nurse touched the old man, he startled and yelled: "Damn you women with your cold hands!"

The young nurse in my story was my mother, sometime way before I had born. I told my audience I wasn't quite sure of all the details. Not even if the nurse in the story was my mom. He replied it didn't matter. It was a great story.

We love stories. Not only movies or books. Also jokes, analogies, myths... You name it. An interesting, funny, or empathy invoking story is the way to captivate and stop people for a second there. Laughing, gasping and crying are the signs of the best stories.

That is what you want to do: Make people stop. Make the rest of us take a pause and pay attention to what you have to say. The best way to catch the attention is to tell a story. [Tweet this] A short one, a long one. Something that will cause an emotional response.

Stories are powerful. As they captivate us they also create memories and associations. [Tweet this] When you want your brand to be remembered, tell a story. When you want the people to have interest in your marketing efforts, tell a story. When you want the attention, tell a story. And when you do, tell one that has heart and soul in it.

[Tell a story and show your personality with these 5 blog post ideas.]

Photo by Giulio Bernardi under Creative Commons license.

Hello, my name is Mervi!

I’m a Digital Craftswoman, geek, cat person, dreamer, awesome, always right and quite boring. This is the tasselflower blog about web design, social media, life, marketing and business. Have some tea!

Mervi Emilia

tasselflower crafts

tasselflower crafts on Etsy - Digital design for personal and commercial use

Society6 - Art prints, iPhone cases, bags, hoodies, t-shirts...

Instagram photos as canvases and prints - Instacanv.as

Made In Helmikuu - With a homespun twist

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