Hello, my name is Mervi and this is my blog about everything and nothing.
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social media tips

Simple and short tips for social media, marketing and beyond.

* Social Media Tip 13: Set goals, create tasks

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In time to time it's easy to sink into thinking what the heck is the point of all this. Why am I sharing where I am or what I'm doing, and why am I writing these blog posts. Does anyone even care about my tweets or what I liked? It's frustrating.

The frustration may lead to long and unnecessary hiatuses or even quitting. Setting goals and creating simple tasks is one way out of this situation.

Think about what you want to accomplish. A new job, perhaps. Getting noticed. Making sure everyone else will learn about this-and-that-very-important-issue. Selling something, gaining more customers, understanding your market. Finding something or someone. What ever it is, be honest.

When you know what you really want, it's time to think how you will get there. The type and amount of blog posts you will write during a set time. The type and amount of tweets and Facebook statuses, shares and likes. Joining a new network and taking part on at least a set amount of conversations. Posting this-many photos to Flickr by the end of the week. Make sure your tasks are doable and will not get in the way of your work and especially your life.

Add these tasks to a to do -list or tada-list, your calendar, set reminders or stick some post-its all around your work area. Make sure you'll remember them in a way or another. Then you'll be ready to get them done and on your way to where you are going!

Suomeksi (In Finnish): 

Joskus sosiaalinen media turhauttaa. Turhautuminen voi johtaa pitkiin ja turhiin taukoihin ja jopa luovuttamiseen. Eräs keino päästä tästä tilanteesta yli on yksinkertaisten tavoitteiden ja tehtävien asettaminen. Päätä mitä haluat tavoitella ja ole rehellinen sen suhteen. Selvitettyäsi mitä haluat voit suunnitella miten pääset tähän tavoitteeseen. Pidä huoli, että tavoitteesi ovat mahdollisia eivätkä sotke työtäsi ja varsinkaan elämääsi. Kirjoita nämä tavoitteet ylös tai paina ne mieleesi, kunhan muistat ne jotenkin. Sitten oletkin jo valmis tekemään mitä suunnittelit ja matkalla määränpäähäsi!

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16 users have voted.
16 January, 2012 - 03:16 |

* Social Media Tip 12: Refresh

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green

When was the last time you blogged? Or when did you tweet something you were really proud about? How's your Facebook page doing? What's going on with your any other social media accounts? At some point you may hit the wall at one or all parts of your online life.

If you start to feel bored of your own content do what I'm currently doing: Freshen it up. Do a complete or a partial makeover for your social media identity.

Rebranding is quite okay. It is most likely lots of work and maybe even a bit dangerous. However if the your brand is not doing extremely great and if it feels dull to yourself it's time to give it a kickstart. Of course a coat of paint isn't good enough. The change must come from within yourself.

Suomeksi (In Finnish): 

Koska viimeksi bloggasit? Tai milloin twiittasit jotakin, josta olit todella ylpeä? Onko jokin some-tilisi jäänyt unholaan? Jos jokin osa tuottamastasi sisällöstä alkaa tuntua kuluneelta, on aika pyyhkiä siitä pölyt. Uudelleenbrändäys on ihan ok. Se on työlästä ja ehkä hieman vaarallistakin. Muistathan kuitenkin, että muutoksen pitää tulla suoraan sydämestä.

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13 users have voted.
14 January, 2012 - 03:49 |

* Socia Media Tip 11: Don't be possessive

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green above water

Did you post a link on Twitter, Facebook or maybe even Plurk? And then someone who "follows" you or is your "friend" went on maybe a few days later and posted the same link without crediting you as a source?

Well, maybe you weren't the source. Your social media followers and friends have most likely loads of going on and unfortunately they won't be able to see all of your nifty links and other posts. It happens.

Of course it's always nice and polite to credit the source. But it's not mandatory and you cannot know you were the actual source. Perhaps they happened to follow that same blog you did or stumbled upon the content somewhere else. Unless it's actually your blog post, your original tweet, your something, don't think it's somehow yours.

You'll be likely to present yourself as a total dick if you go and tell the person you just whatevered this the other day. Don't be possessive about it. Just move on.

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9 users have voted.
2 December, 2011 - 22:12 |

* Social media tip 10: Glow

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Golden light on a frosty morning

Web is full of people doing the same thing: Sharing the same links, tweeting the same ideas, giving the same comments. There's also loads of people afraid of showing their personality and passion. You don't need to be one of them. Not even if you are a "serious" business person.

Being enthusiastic about what-ever-might-make-you-enthusiastic gives you a certain glow. You will stand up from the crowd. You will make people your friends and followers interested or even enthusiastic about what ever you are sharing.

Find your passion, and be passionate about it. Have fun and show it. Have a personality. Glow.

Photo by Christian Guthier under Creative Commons license.

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5 users have voted.
15 November, 2011 - 15:24 |

* Social media tip 9: Have fun!

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Brown Bear having fun, rolling in the grass on his back with paws up

Yes, you are a serious businesswoman or businessman. Yes, we know that. But what we don't know is you are human. And it's human to want to have fun and be entertained. Girls just want to have fun, but so do boys, women and men. Even if we won't always admit it.

Your business can afford a little joking around. Showing some self-irony makes you seem more sympathetic and even more interesting. If you are being entertained you will be more entertaining.

If tweeting, sharing and blogging starts to feel too serious, boring, forced and stuck-up, it won't do service to anyone. You will dislike it after a while and your followers, friends and readers will flee.

Photo by Beverly & Pack under Creative Commons license.

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4 users have voted.
10 November, 2011 - 16:17 |