Everyone has a brand. Even if you don't actively brand yourself, others do it constantly. The ideas, values and labels others give to you, as well as the image they have of you and your business can have a great effect in your blog traffic, sales, getting clients or getting a job, and more. Branding, in its essence, is communication. Communicating your value and motivations helps you with succeeding in your own terms. Don't let other people to dictate your success, what feels meaningful for you and what you stand for. Take control of your brand, and clarify it with these simple steps...
As the days grow darker and colder, my creativity and motivation just want to hibernate like a pair of grumpy bears. Even the most creative, motivated, enthusiastic people have those times when their creativity is not exactly fired up. It can be because of the weather, it can be due to depression and stress or other health issues, it can be because of failures or even successes you are facing, or for reasons you cannot quite explain. While I believe productivity is overrated and you don't have to be constantly creating stuff (I mean, that's not even sustainable), I know being creatively st...
This week we went to see Hannah Gadsby's latest comedy show, called Douglas. One of the many things Hannah talked about during the show was that she's right now living her best life. She pointed out that her life may not seem like living best life if you look at it from the outside. She described it as staying home with Doug, her adorable dog, and moving things around. For Hannah, that is living her best life. The most common top 10 tips for living your best, fullest life includes things like visualising, meditating and yoga, complaining less, journaling, being intentional, focusing...
Behind my fears, in the forest of my thoughts I set my still and fill it with One lifetime of moonlight Three handfuls of hopes and wishes and dreams Pinch of sorrows Sound of raindrops to taste A sprinkle of stardust And then I impatiently wait to taste.
When I was a kid, I recall having this odd confidence. I was going to live forever. I was going to be whatever I wanted to be. I was the centre of my little universe, with sun and everything else revolving around me. I guess all the kids come with it, that sort of confidence which comes from ignorance and innocence. Since then, it's been a long and bumpy road. The more you learn about life and everything, the better you understand how little you know. That makes a dent on your confidence. I can tell you, depression and burnout don't help either. In business, and life in general, havi...
Recently I finally finished a huge project I started a long time ago: recategorising my blog posts. My old categories and tagging system had turned messy during all these years, since it allowed creating new tags on the fly and applying multiple tags to each post. I needed to create some new rules. Now I have 10 preset categories, including my the subjects I blog the most. And each post can have one category. I still use the old tagging system too, because it helps with this site's internal search and linking blog post series. More categories can obviously be added, if needed. But I ca...
This is a true story. A person, using a specialised platform for creating a course website was asking a question about adding keywords to the site. They weren't finding a place for their keywords. Apparently they were looking for some sort of a keywords field and since it wasn't there, they were confused. Naturally, they were worried about their search engine optimisation. I get where they come from. With all the misleading, overly complicated and contradictory information about SEO and keywords out there, it all can be perplexing. The messy history of keywords doesn't make it any easi...
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